About
Hi, I’m Emely. I design scalable digital products with a focus on usability, strategy and design systems.
I have 10 years of experience in graphic design and 8 as a UX/UI designer. That combination lets me create interfaces that are visually appealing and, above all, functional.
From Caracas to Madrid
I was born in Caracas, Venezuela, where I graduated as a graphic designer. Today I live and work in Madrid, Spain.
Design with a narrative
I have drawn comics and written fantasy stories since I was a child. That passion for visual storytelling shapes how I design: every interface tells a story.
The science of the user
I trained in usability and interface design for digital products through online learning platforms. That is how I found what is known as “the science of the user”.
How I work
Design driven by product and business vision
Scalable Architecture
Design systems as living products, with semantic tokens ready to scale alongside engineering.
Business & Product Acumen
I connect user needs with business goals and the key conversion and retention metrics.
Bridging Design & Engineering
I close the gap between Figma and code with AI-assisted workflows (MCP) and continuous communication with developers.
What I do
From discovery to delivery
I take part in the whole design cycle of a digital product.
Product Discovery & UX Research
- Interviews
- Benchmarking
- User personas
- KPIs
UX/UI Design & Prototyping
- Wireframes
- Usability testing
- High-fidelity prototypes
- Micro-interactions
Design Systems & Token Architecture
- Component libraries
- Semantic tokens
- Component documentation with Storybook
- Sync with code
Engineering Handoff & AI Workflows
- Technical specs
- AI-powered MCP workflows
- Continuous collaboration with developers
- DesignOps
Stack and skills
What I work with
I believe learning never stops: every day I broaden and sharpen my skills, now with AI tools too.
Product Strategy & Research
- User journeys
- Benchmarking
- Usability testing
- Information architecture
- Empathy maps
- Product Discovery
- KPIs & Product Metrics
UI, Visual, & Design Systems
- Figma (advanced variables, tokens)
- Framer
- Accessibility (WCAG)
- Token Architecture (Primitive & Semantic)
Tools, Design Systems & Documentation
- Jira
- Notion
- Maze
- Storybook
- Design-to-Dev Handoff
- DesignOps
AI-Driven Design & Workflow Automation
- Prompt Engineering & AI Research
Optimising the discovery process and creative workflows.
- Claude Code & Figma MCP Integration
Automating technical workflows: it eases the translation of design specs into code and connects the design ecosystem with development environments in real time.
Experience
Professional background
May 2026 – presentCurrent
Product Designer
Darien Technology
Concept, architecture and scaling of the PinsXP design system (a US startup), with AI-assisted workflows for tokenisation, visual consistency and delivery speed.
Read the case studyNov 2024 – Mar 2026
Product Designer
Finaer
Led the end-to-end design process for real estate products, working closely with engineering.
Jan 2024 – Nov 2024
UX/UI Designer
Amaris Consulting
Optimised the critical banking onboarding flows of OpenBank USA.
Sep 2022 – Nov 2023
Product Designer
in99
Designed data visualisation tools and financial calculators.
Read the case studyJan 2021 – Dec 2022
UX/UI Designer
Darien Technology
Digital experiences for the online and mobile banking of Banco Mercantil Panamá.
Read the case studyJan 2019 – Jan 2020
UX/UI Designer
Lookers Inbound
Created digital pieces and visual content for the web and social media.
Beyond the screen
When I’m not designing systems
Illustration & hands-on art
Watercolours, acrylic markers and modelling: pencil and brush are still my first canvas.
International cooking
Recipes from around the world, homemade focaccia and a soft spot for Lebanese food.
Gaming & pop culture
Open-world RPGs, bike rides around Madrid and my cats, Gaia and Albus.